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Industry intelligence on ABA hiring, NIL strategy, the creator economy, workforce trends, and everything moving in the fields we serve. Read the field. Make your move.

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Latest Intelligence

What is moving
in the fields we serve.

ABA Staffing

The BCBA Shortage Is Not Getting Better

Demand for board certified behavior analysts has outpaced new graduates for four consecutive years. What the data actually means for clinic directors and what the fastest-moving organizations are doing differently.

May 2025  •  9th & Lee Industry Intelligence
NIL Strategy

What Athletes Get Wrong About NIL Before They Sign Anything

The athletes winning in NIL right now share one thing in common. They built the brand strategy before the conversation with sponsors, not after. A breakdown of what that looks like in practice.

May 2025  •  9th & Lee Industry Intelligence
Workforce

Consider This Your Sign: The Spirit Airlines Talent Play

When a major airline shuts down, the conversation usually starts and stops at the flight attendants. The talent pool that just entered the market is broader, more experienced, and more valuable than that headline suggests.

May 2025  •  9th & Lee Industry Intelligence
Education

Why RBT Turnover Starts at Recruitment

The clinics with the lowest RBT turnover are not the ones paying the most. They are the ones making better initial matches. What retention-first recruiting actually looks like.

April 2025  •  9th & Lee Industry Intelligence
Creator Economy

The Creator Economy Is Changing. Here Is What It Means for Creators.

Brands are moving away from follower count as the primary metric. A creator with 8,000 highly engaged followers is now more valuable to the right brand than one with 80,000 passive ones.

April 2025  •  9th & Lee Industry Intelligence
Coaching

3 Things That Actually Move the Needle for Coaches Seeking Their Next Role

Coaching careers run on relationships and timing. The coaches who land fastest are almost never the most qualified. They are the most prepared. A breakdown of what preparation actually looks like.

April 2025  •  9th & Lee Industry Intelligence
Coverage Areas

The fields we cover.

Intelligence across every vertical we operate in.

ABA and Behavioral Health
NIL Strategy
Education Staffing
Healthcare Workforce
Creator Economy
Coaching Careers
Gig and Event Staffing
Workforce Trends
HBCU Athletics
Brand Partnerships
RBT Certification
Hospitality Talent
Sports Operations
Making Something Shake